“Jamie in German” explores German translations of Jamie Oliver’s cookbooks. Jamie’s persona and his language (both written and spoken) are unique and defining elements of the Jamie Oliver brand; in several respects he was part of a revolution in English cookery writing, both with his casual expressions of quantity (a “splash” of this a “good handful” of that) and with use of colloquial language.
Many aspects of this brand appear to be uniquely British and almost untranslatable, yet he is highly popular in the German-speaking market and indeed in many other cultures as well. This presentation explores how his unique style is (or isn’t) translated into German and what remains of his unique approach when he is taken out of his source culture.
Nick Tanner’s presentation is based on the findings of his September 2012 dissertation for the MA in Translation at the University of Surrey, entitled Jamie in German: The translation of Jamie Oliver’s cookbooks into German.
The price includes 90 days unlimited access to the video course.