Jamie in German – a linguistic challenge

25,00  incl. MwSt/VAT (19%)

Duration: 50 min. // Your personal link to access the video course is included in the order confirmation.


“Jamie in German” explores German translations of Jamie Oliver’s cookbooks. Jamie’s persona and his language (both written and spoken) are unique and defining elements of the Jamie Oliver brand; in several respects he was part of a revolution in English cookery writing, both with his casual expressions of quantity (a “splash” of this a “good handful” of that) and with use of colloquial language.

Many aspects of this brand appear to be uniquely British and almost untranslatable, yet he is highly popular in the German-speaking market and indeed in many other cultures as well. This presentation explores how his unique style is (or isn’t) translated into German and what remains of his unique approach when he is taken out of his source culture.

Nick Tanner’s presentation is based on the findings of his September 2012 dissertation for the MA in Translation at the University of Surrey, entitled Jamie in German: The translation of Jamie Oliver’s cookbooks into German.

The price includes 90 days unlimited access to the video course.

Language English
Speaker Nick Tanner
Duration 50 min.
Access 90 days

Additional information


After graduating from the University of Cambridge with a degree in Modern and Mediaeval Languages, Nick Tanner worked for 25 years as a market research consultant in the UK, where he was co-owner of a research agency. He then studied for a year at the University of Surrey, was awarded an MA in Translation, and in 2012 started working as a professional freelance translator from German and Norwegian into English. He translates predominantly in the fields of marketing and journalism and has a particular interest in the food and drink market.


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