Transcreation Processes, Challenges, and Best Practices

45,00  incl. MwSt/VAT (19%)

Duration: 75 min. // Your personal link to access the video course is included in the order confirmation.


Transcreation can be a powerful edge to gain new business and build a high-level profile. Yet only if it is handled properly.

If you are thinking about offering transcreation as a service, this video course will be exactly what you need to get started today. Check out the insights and best practices presented by experienced transcreator and trainer Nina Sattler-Hovdar, and benefit from her many years of experience in this field.

In this webinar, you will get answers to the following questions:

  • How are transcreations different from translations?
  • What processes and skills are at play?
  • What do transcreators look for when deciding to work with a language-service company?
  • What role do project (and other) managers have in ensuring that transcreation talent stays on board?
  • Why should sales managers know how transcreations are different from translations?

The course will provide you with insights on what transcreation really is and identify best practices that you can apply in your business, as a way to stand out from the crowd.

This webinar is suitable for freelance and in-house linguists, vendor managers, project managers, business development executives, sales managers, and other roles involved in offering transcreation services.

Nina Sattler-Hovdar’s book “Get fit for the future of transcreation – A handbook on how to succeed in an undervalued market” (published July 2019) is available from your preferred marketplace on Amazon and

Language English
Speaker Nina Sattler-Hovdar
Duration 75 minutes
Access 90 days

Additional information


Nina Sattler-Hovdar is an English-Norwegian-Danish into German translator, transcreator, and copywriter with many years of experience as a marketing research and strategic planning executive.

Based on her combined expertise from the translation and the marketing worlds, Nina has become a well-known transcreator and held presentations, seminars, workshops, and webinars for various industry associations and international companies. She also works as a consultant and coach for freelance translators aspiring to gain a better positioning in the market, and for companies wanting to improve the ways they work with language providers in the field of marketing communications.

Nina’s highly praised book on transcreation (“Translation-Transkreation – Vom Über-Setzen zum Über-Texten”, in German), was published by the German Federal Association of Interpreters and Translators (BDÜ) in 2016.

Her second book, titled “Get fit for the future of transcreation”, was written in English and published in July 2019 (available on Amazon and

1 review for Transcreation Processes, Challenges, and Best Practices

  1. Richard (verified owner)

    I found the webinar very interesting, with lots of valuable insights, and potentially useful to me in my career/job as a translator and ‘language service provider’. Thank you for the opportunity to watch the webinar. I hope my comments here are helpful or of interest in some way. I will buy the book! And I’ve also just had a look at your website – – and can see some articles that I’m interested in. Especially the one on how artificial intelligence is changing the language-services landscape. So I definitely feel motivated to find out more!

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